SP Posts

A long term marketing plan addresses the need to identify potential new markets

 

2020-2021

• The school’s communications were restructured to reflect how distance learning was developed at that time. The regular classes, the after school activities program and also the special events such as open houses, parent coffees, first virtual graduation in the country and the virtual international day were showcased. 

• Lincoln was one of the first schools in the area to reopen. Marketing and communication materials were developed to support the process and educate our community on the safety guidelines. 

• Lincoln featured in the national news media: Clarín, La Nación, Infobae.

2021-2022

• Initial discussions have taken place to map out what should be included in Lincoln’s first Marketing Plan. 

2022-2023

• The annual Marketing plan was developed and presented to the Board and the Senior Leadership Team. 
• Different strategies were developed as outlined in the plan, including open events for prospective families, alumni events, social media and news content, etc. 

2023-2024

• Organized and promoted InfoTalks for both internal and external communities, using online and offline channels, while also hosting group school tours to engage prospective families.
• Developed and executed Google Ads and social media campaigns, maintaining consistent narratives and visuals to attract two key market segments and enhance Lincoln's presence on various platforms.
• Partnered with internal departments for community events, like the ES Library family day, and gained media exposure with articles in local outlets like Clarín, Revista Colegio, and La Vanguardia.