SP Posts

Lincoln’s school website and use of social media is used effectively to communicate and promote the school
 

2020-2021

• Conducted research to identify communication needs and website features; gathered proposals from various companies for the website redesign.

2021-2022

• Partnered with Finalsite to build a new website that was launched the same year. After that pandemic-related shifts delayed content completion, with other priorities taking precedence.

2022-2023

• Added the Spanish public website, completed external components, and collaborated with operational areas and academic divisions to develop content.
• The Attributes of a Lincoln Learner and the #ALLtogether theme were used as a lens to categorize our messages and make a connection with the learning component of each message. It complemented the NEASC Self-Study and we started to educate our audience on the different attributes and how learning was demonstrated there.  

2023-2024

• The content published on social media reflects not only what happens on a day-to-day basis at the school, but also serves as a channel to create engagement and keep our community active. 
• Diversified channels and strategically separated the content tailored to target the audiences according to their interest.
• Developed content for internal portals and synchronized databases for parents, students, and staff. Launched the staff portal.